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【学术讲座】竞争中绿色供应链的绿色产品策略研究

发布时间:2015-11-02    字体:[增加 减小]    打印网页   
 学术讲座
讲座主题:Green Product Strategies for Green Supply Chains in Competition
                     竞争中绿色供应链的绿色产品策略研究
讲座人:朱文戈教授
时间:11月4日下午3:00-5:00
地点:南湖校区,管理学院大楼109教室

朱文戈教授是美国加州州立理工大学波莫纳分校工商管理学院SAP项目负责人。本次讲座是关于可持续运营和供应链管理。讲座就绿色产业链新产品开发战略决策的建模进行阐述,并演示供应链信息失真对不同类型产品的影响。讲座还将讨论如何使用各种契约来协调供应链的利润,其结果如何影响供应链的绿色化。最后,讲座还将介绍绿色供应链之间的同行竞争,并呈现出不同的竞争如何影响产品绿色化。
Outline of this lecture
This talk is about a current research in sustainable operations and supply chain management. We study and model the strategic decisions of new product development for "green product" supply chains and demonstrate the impact of supply chain distortion for different types of products. We also discuss how to use various contract to coordinate the supply chain profit and how the results affect the supply chain greenness. Then we introduce the horizontal competitions between green supply chains and show how different competitions affect the greenness of the products.