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【学术报告】Mobile Coupon Acquisition and Redemption for Restaurants: The Effects of Store Clusters as a Double-Edged Sword

发布时间:2018-09-11    字体:[增加 减小]    打印网页   
报告题目:Mobile Coupon Acquisition and Redemption for Restaurants: The Effects of Store Clusters as a Double-Edged Sword 

报告时间:201891210:00-11:30 

点:管理学院一楼报告大厅 

报告人简介:

CHUN (MARTIN) QIU 教授:加拿大Wilfrid Laurier University劳埃尔大学Lazaridis经济管理学院营销学副教授(终身教职)、博士生导师;2008 – 2014曾任麦吉尔大学 Desautels 管理学院营销学助理教授。阿尔伯特大学商学院营销学博士(2008 年)、华中科技大学经济学学士(1996 年)。

研究领域:市场竞争策略,在线和移动营销,零售和定价,大数据营销;

教学领域:营销管理,零售管理,营销分析和决策,互联网营销

学术出版:

1.        Zhao, Ping and Chun Qiu (2017), "Social Tie Strength and Virtual Goods Purchase Decisions of

2.        Online Game Players," International Journal of Electronic Marketing and Retailing 国际电子营销和零售学报 (forthcoming).

3.        Qiu, Chun and Wenqing Zhang (2016), “Managing Long Queues in Seasonal Sales Shopping,” Journal of Revenue and Pricing Management 定价和收入管理学报, 15(1), 52-65.2

4.        Qiu, Chun and Peter Popkowski Leszczyc (2016), “Send-for-Review Decisions, Brand Equity, and Pricing,” European Journal of Marketing 欧洲营销学报, 50(1), 145-165.

5.        Gonul, Fusun, Chun Qiu and Even Zhou (2016), “Whether or Not to Use a Quick Response (QR) Code in the Ad,” International Journal of Electronic Marketing and Retailing 国际电子营销和零售学报, 7(1), 22-38.

6.        Popkowski Leszczyc, Peter, Chun Qiu, Shenyu Li and Michael Rothkopf (2015), “Bidding Behaviors in Charity Auctions,” Marketing Letters 营销通讯学报, 26(1), 17-28.

7.        Qiu, C. and P. Messinger (2013), “Pricing Decisions of Skill-Based Products: The Role of UsedProduct Markets” Journal of Revenue and Pricing Management 定价和收入管理学报, 3(2), 133-148.

8.        Choi, S., S. Park, and C. Qiu and M. Stanyer (2013), “The Discount is Unfair: Egocentric Fairness in “Scratch and Save” Price Promotions,” Journal of Economic Psychology 经济心理学学报, 39(6), 32–43.

9.        Qiu, C., P. Popkowski Leszczyc, and Y. He (2012), “Price Setting in Online Auctions,” Journal ofRevenue and Pricing Management 定价和收入管理学报, 11(3), 289-302.

10.    Wang, M., C. Qiu and D. Kong (2011), “Corporate Social Responsibility, Investor Behaviors and Stock Market Returns: Evidence from a Natural Experiment in China,” Journal of Business Ethics 商业伦理学报, 101, 127-141.

11.    Popkowski Leszczyc, P., C. Qiu and Y. He (2009), “Empirical Testing of Reference-Price Effect of Buy-Now Prices in Internet Auctions,” Journal of Retailing 零售学报, 85 (2), 211–221.